What are Digital Marketing Channels?


The communication path and platforms that promote, market or sell the products, services, electronic service, brands and ideas to the customers are known as the digital channels. Digital marketing training in Guwahati, trains about all the channels and other digital marketing aspects. Basically channels are platforms that can be used to reach the target audience with information about their brand, product, or service. Most of the goals will probably relate to generating leads, raising brand awareness, improving conversions, and so on and ultimately, getting more and more sales.



Digital Marketing Channels



5 Most Effective Digital Marketing Channels


Search Engine Optimisation SEO


The process of improving the quality and quantity of website traffic to a website or a web page from search engines is known as Search engine optimization (SEO). Search Engine Optimisation is all about optimizing the website and earning links and citations. Digital marketing training in Guwahati will give a better understanding on ranking and its factors, but the better chances of ranking high on the search engines is when optimizing the website and earning links and citations are more relevant and abundant. As we see ecommerce sites simply ranking on the first pages of Google, Bing, and Yahoo for relevant keywords and search terms and making tens of thousands of dollars in sales and revenue every day from it.


Search Engine Optimisation and Pay Per Click


Paid Search Advertising


A marketing tactic in which search engines are paid by the advertisers for ad placement on SERPs is paid search and these ads work on a pay-per-click (PPC) basis, which means that the businesses only pay when ads are clicked. This could be anything from media buys to display ads. Paid search advertising can leave you in debt or can skyrocket your profits. Digital marketing courses in Guwahati may help to learn how to set up the paid campaigns.



Social Media Marketing


The action of creating content to promote your business and products on various social media platforms is known as social media marketing where one can engage with their audience and customers on the various social media networks. This is a necessity for all ecommerce stores and sites.

The most common and popular social media sites that should focus on include Facebook, Instagram, Twitter, Pinterest, and LinkedIn (as it is perfect for Business to Business clients) which is considered by many digital marketing company in Guwahati. It’s in the best interest to learn to use them as these are the most powerful social networks so that one can connect with the audience here and discover how to engage with them, and also one could make profit from this marketing technique big-time.



Social Media Marketing and Email Marketing


Email Marketing


In a broader sense, every email sent to a current or potential customer could be considered email marketing and the act of sending a commercial message using email, typically to a group of people is known as email marketing. To send advertisements, request business, or solicit sales or donations, it involves using email. One of the most powerful advertising media on the internet is still considered to be email marketing and email can also be an excellent medium by offering value free reports, white papers, excellent tips and newsletters among other things for building relationships with your clients and customers.

Many digital marketing company in Guwahati prefer email marketing as the keys to a successful email marketing campaign are rapport plus value and the truth is that if one can take advantage of email marketing, it can transform their fortunes. Email marketing can be highly rewarding and very profitable, but take time to build good lists to make the most of your time and effort.


Video Marketing


To promote and to market your product or service, increase engagement on your digital and social channels using videos is known as video marketing. On the internet, YouTube has become the most powerful video distribution service. The good news is that by taking advantage of its massive exposure to advertise one’s ecommerce store and small business, they can harness the power of YouTube. Look for ways to create compelling infomercials and distribute them on this platform. There’s really no limit to how one can use it, people can also create valuable and informative videos and upload them there and another fun option is to host a Google Hangout with their clients and customers.

 Taking up a digital marketing course in Guwahati will cover all the channels and techniques of digital marketing for better understanding and implementing it.