USP’S OF Digital Marketing
A huge interest is seen in innovation in marketing and digital marketing trends. Professional services that help market or advertise the business online are digital marketing services provided by a digital marketing company in Guwahati. They focus completely on digital channels versus traditional marketing channels. With the social media presence, one can increase organic traffic and visibility through SEO, and build a brand. Marketing automation provides more personalized engagement and can save time.
5 Marketing Tools and Techniques
1. Content Marketing Techniques
Virtually anything with a clear message like a series of attention-grabbing blog posts, videos, images, or news items can be content. The resistance to overt service-based ads or calls-to-action or pure products and smart consumers wanting quality content from gussied-up advertising is how content marketing differs from traditional marketing tools. Original, dynamic, and shareable content should be considered for good content. An accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand is used for effective content marketing.
Content marketing is also inherently flexible. To target different consumer groups with whom you may not have an instinctive one-to-one relationship, consider ways to reframe your story or message. Once your content is in play, tools can help you distribute that content to a larger audience. Regardless of how good your content is, it simply won’t be truly effective if it isn’t being widely seen.
2. Tools for Social Networking
One of the best marketing tools is social media for connecting with the customers in real time and humanizing the brand. Digital marketing company focuses on all social media forums appropriate to the organization that is incorporated by a strong digital marketing strategy which includes Facebook, Instagram, Pinterest, Google+, LinkedIn and Twitter. These tools have different purposes: A way for customers to lodge complaints or ask questions, Twitter has become a virtual telephone, whereas social media, such as Instagram and Pinterest are image-driven and are a great way to get viral with visual storytelling. It’s also vital to stay connected to new trends, such as LinkedIn’s recent Influencers program, which offers them a forum to share wisdom and promotes industry insiders as thought leaders.
3. Go Mobile
Many of us are accessing information on-the-go. Having a website that uses responsive design gives the company a competitive edge for various mobile formats like smartphone, tablets, etc. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by AdWords and GPS, to target marketing campaigns and build an ever more complete picture of who the customer is, where they go, what they want, and when they want it. Understanding the context of the customer’s desires and behaviour as it is the key to target the offerings to maximize what is actually needed. These mobility marketing techniques allow working outside for good digital marketing services.
One of the most interesting new marketing techniques provided by digital marketing company, retargeting (or remarketing) tracks customers through cookie placement and continues to show them ads for products they’ve viewed in the past across a network of websites. For better digital marketing services in Guwahati, Since only 2% of traffic converts on a first visit, retargeting is a simple, powerful way to keep your brand and product in the minds of potential customers and little effort is required on the part of the company. As the technology for retargeting improves, flexible brands will stay on top of the trend to find ever more organic ways to raise brand profile
5. Community Building
As we grow more digitally-driven, the physical community of neighbourhood commerce gives way to more fluid and larger communities online. Even brick and mortar companies are now global participants. Digital marketing offers a way to move beyond your field and into the world at large and provides great digital marketing services in Guwahati as well as all over the world.