What is digital marketing?

Digital marketing, also called online marketing, is the act of promoting and selling products and services by using online marketing such as social media marketing, search marketing, and email marketing. Digital marketing works differently for different types of businesses. Results of digital marketing depend on how digital marketing strategy is made and how execution is done. The knowledge of digital marketing can be gained from proper digital marketing training.

Why is digital marketing important?

The main advantage of hiring a digital marketing company is that a targeted audience can be reached in a cost-effective and measurable way. It opens the door to new business opportunities enabling the creation of new products and services. It increases the speed of response to changes in demand in the market and also generates a competitive advantage for the company by being able to enhance the quality of the products manufactured. Other digital marketing advantages include increasing brand loyalty and driving online sales. Unlike traditional marketing, digital marketing has a higher return on investment and a higher conversion rate, which means, it has higher revenue.

Digital Marketing Illustrative Graphical Representation.

Learning process of Digital Marketing

Step 1: Understand the Digital marketing funnel

Digital marketing funnel is used to define customer journeys and stages. Digital marketing funnel is a virtual representation of customer journey.

There are 6 Stages of a Profitable Digital Marketing Funnel:

  • Exposure:  The top most priority for any business that wants to grow further is brand awareness. The companies create and share content that delivers real value to the customers.
  • Discovery: The first few visits to the website are often focused on consuming content and learning more about the company and its product/services.
  • Consideration: At some point, a visitor becomes a potential customer as they consider whether the product offered is a match for their needs.
  • Conversion: The completion of an action on the site converts visitors to customers
  • Customer relationship:  Focus on nurturing customer relationships by giving top-class customer service and having good communication post-conversion experience.
  • Retention: If customers have great experiences, the often return/stay.

Step 2: Understand Digital marketing channels

Digital marketing is not a single channel. Digital marketing company in Guwahati strategy can use multiple channels together in a single digital marketing campaign.


Social Media Icons with Flags for Digital Media Channels


Examples of digital channels include:

  • Organic Search – SEO
  • Paid Search (Google search Ads)
  • Digital Advertising Channels (e.g. Display Ads)
  • Email marketing
  • Social Media (e.g. Facebook, LinkedIn)
  • YouTube (Video marketing)

Step 3: Digital Marketing techniques and strategies

Digital marketing strategy or techniques are ways to use digital marketing channels. A digital marketing strategy can help you focus on your objectives, track your goals and optimize your digital marketing results. Digital marketing company focuses on digital marketing techniques and strategies for better results.

Step 4: Define digital marketing objectives.

The first thing before starting digital marketing is to define the digital marketing objectives and it should be SMART (Specific, Measurable, Achievable, Relevant and Time Related) and one should measure them to further improve the results

Step 5: Creating a website/app/video etc. for digital marketing

One must have a website which is aligned with the digital marketing and business objectives for digital marketing to work and deliver results.

DigiAdzo is one of the leading Digital Marketing Company in Guwahati and provides all required services to fulfill your goals.


History of digital marketing

Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform.  Although it was first popularized as a term in the early 2000s, digital marketing has actually been around much longer and almost about 100 years longer, to be exact. Guglielmo Marconi was the first human to demonstrate a “public transmission of wireless signals in 1896. Morse signals were transmitted across open water after his little demonstration in England and it sure didn’t take the creators long to realize they could use it to sell stuff

Some of the successful Digital Marketers

Neil Patel is the true guru of digital marketing, especially when it comes to search engines and content marketing. He is the leading force in SEO education and was labelled one of the top 10 digital influencers according to Forbes

Pam Moore is one of the top social media influencers, her strength lies in social media marketing and conversion optimization. She shares the best strategies and techniques for boosting branding, selling on social media, brand development, social media optimization.

Note: Please reach out to us for Digital Marketing Training in Guwahati.