Introduction:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

For a business,  Digital marketing can be defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.  If we talk about online channels, the most effective in this field include Google, Facebook, Instagram, LinkedIn and Twitter. A successful Digital Marketer uses these channels and other tactics to reach out to the relevant audience planned according to the digital marketing strategy. Below discussed are some of the most effective digital marketing techniques used to promote a business, brand or even a message online.

Search Engine Optimization (SEO):

This is the process of optimizing your website to rank higher in Search Engines which ultimately helps to grab free or organic traffic to your website. Suppose you are selling shoes online and want users to come to your website whenever they search for online shoes. If you have optimised your website well and better than your competitors, then it can appear on the top of Google results for relevant keywords such as “buy shoes online”. The two most important types of SEO are On Page SEO and Off Page SEO. On Page SEO focuses on all the guidelines that needs to be followed in the website whereas Off Page SEO focused on activities that are off the page such as backlinks and networking with other publishers.

Pay Per Click (PPC):

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google Ads is one of the most common types of PPC ads where your ads can appear over Google Search, Google Display Network, Youtube etc.  Besides Google, other channels that can be used for PPC ads are Facebook, Instagram, LinkedIn and Twitter. All these channels have advertising objectives and types where your ads can appear to relevant audiences.

Social Media Marketing:
Through Social Media Marketing, you can promote your brand or business over Social Media channels to drive traffic, increase brand awareness and generate leads. The channels include Facebook, Instagram, LinkedIn, Twitter, Snapchat, Printrest.  Each channel has advertising objectives and ad types depending on which you can implement your goals as a marketer. Social media platforms have been a significant way for creating brand awareness and spreading your message to a large audience.

Email Marketing:

One of the most effective ways to communicate with your audience, Email marketing is used to promote content, events and other important messages that your business needs to deliver to its audience. Some of the email types you might send to your customers using an email marketing campaign includes : 

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.
  • Tips or similar series emails for customer nurturing

Besides the ones discussed above, other aspects of digital marketing include Online Reputation Management, Influencer Marketing, Conversion Rate Optimisation, Content Marketing, Email Marketing, Inbound Marketing etc.

If you are willing to learn Digital Marketing and become an expert in this domain, then enroll now at DigiAdzo, a comprehensive and excellent Digital Marketing training program in Guwahati.