As a job seeker, we all look for an industry that is fast paced and embraced with opportunities to learn and grow and a career in Digital Marketing offers exactly the same. Considered as one of the fastest growing industries in India with 30% growth each year, Digital Marketing has become a popular choice among career options with around 18 lakh jobs coming up in the next 3 years.  Also, independent of any educational and professional background, one can learn Digital Marketing and opt for a career in it and this has definitely motivated many job seekers to learn and explore in this field.  Besides knowledge, few interesting and challenging skills that are required in this field are creativity, eagerness to learn, analytical ability and being a team player. If you own these set of skills, Digital Marketing is probably one of the best career options for you.

Digital Marketing is a constantly evolving industry and to keep up it with, one should be updated with the latest change that follows in the industry. It has become a favourable way to market services and products because it allows the marketing efforts to be tracked and measured with data, insights and results which is quite hard to do in traditional form of marketing. Also, going digital is a lot more affordable than traditional techniques. For example, an email campaign can broadcast a message to a much wider user-base than via conventional means – but for a fraction of the cost of a television or print ad. In addition, the volume of audience across online channels such as Google, Facebook, Instagram, LinkedIn and Twitter is mammoth and keeps on rising exponentially. The bottom line is that the digital age is here.

With the rise in digital mediums , the audience size it possesses and the movement of industries towards digital techniques over conventional mediums, the demand for digital marketers is high. Below are some important stats according to a report by Burning Glass Technologies.

  • 4 out of 10 jobs in marketing now call for digital marketing skills.
  • Between 2011 and 2016, job postings for digital marketing almost doubled.
  • Demand for digital analytics skills increased by 152 percent. 
  • Forrester Research predicts digital marketing will account for 35 percent of all marketing spending by 2019. 
  • Digital marketing jobs take 16 percent longer to fill.

And as marketing becomes ever more digital and to keep pace with our digital world, this demand for skilled professionals is predicted to grow better and bigger. Last but not the least, besides a great career choice, Digital Marketing skills can be used to earn money as a freelancer, become a successful blogger or even promote your own business online. So, if you are planning to enroll in a Digital Marketing Course or Training Program in Guwahati, DigiAdzo is the perfect platform for you. 

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