What is Digital Marketing and which is the best Digital Marketing Agency in Guwahati?

This article talks about the best digital marketing agency in Guwahati which business entities and individuals can hire for various aspects related to Digital Marketing. Digital Marketing is a commonly used term nowadays and almost everyone thinks they know what Digital Marketing is. This type of preconceived notion about Digital Marketing makes us stuck and we cannot comprehend the real meaning of Digital Marketing and what it can offer.


To get out of such misconceptions, it is essential to know the various opportunities of Digital Marketing that are available for your business.


The use of digital devices and social media has transformed the entire scenario of marketing. Businesses no longer depend on traditional marketing to reach their targeted customers. Nowadays, they can reach their potential customers via social media, content, email marketing, and other types of digital marketing.


Once you have clarity about the different types of marketing and use it to their optimum, you will be able to make a perfect Digital Marketing strategy for promoting your business.


Now the question arises as to how business owners can decide which marketing channels will best suit their business. This article will help you to know about the many types of Digital Marketing channels that are best suited for your business.


digital marketing agency

Best Digital Marketing Agency for your Business 

To promote your business, one needs to hire the best digital marketing agency. Now let us understand the meaning of Digital Marketing. Suppose you have a website and you want to reach your website audiences so that they get to know about your products and services and what you have to offer. To do this, you will need to promote it in different ways online which is called Digital Marketing.


Therefore, you must know about the different types of Digital Marketing channels and tactics that make together what is called Digital Marketing.


Hope the readers have understood by now what Digital Marketing is all about. Let us find out the types of Digital Marketing that are used for online promotions of business.


Five Types of Digital Marketing

Search Engine Marketing & PPC

Search Engine Marketing is a primary way to grow your business and new customers. It is using paid advertising to make sure that your website reaches customers on search engine result pages (SERPs). In other words, it is a channel for getting targeted traffic to your website by buying traffic through paid ads that help marketers get more web traffic.


Some of the terms associated with SEM are:


  • Paid Search Ads


  • PPC  (pay-per-click)


  • Paid search advertising 


  • CPC (cost-per-click)


  • PPC (pay-per-call)


  • CPM (cost-per-thousand impressions)


PPC or paid SEM is best for businesses that have a good budget for buying traffic and promoting in the fastest manner.


optimization for digital marketing campaigns

Search Engine Optimization

Search Engine Optimization or SEO is a type of Digital Marketing in which websites can rank their pages higher organically. It optimises visibility, digital branding, reach, traffic, leads, and conversions with unpaid organic search results. SEO helps in driving traffic to websites with specific keywords. 


A few notable SEO Practices are:


  • Top-quality content


  • Blogging


  • Direct Mail


  • Images and videos


  • Meta Data


  • Public Relations


Ways to Make a Site SEO Friendly:


  • Choose a domain that is SEO friendly


  • Use SEO friendly design and layout


  • Know about SEO tactics and methods


  • Follow white hat SEO 


  • Do not follow black hat SEO


  • Optimize keywords, meta tags, title, and anchor


  • On-page and off-page SEO


  • Link building


  • Know about crawling, processing, indexing, calculating relevancy, and retrieving results


  • Copywriting


If you are interested in carrying out any type of digital marketing activities for promotions of your products or services, we are more than happy to serve you, as we are the best digital marketing agency in Guwahati.


Social Media Marketing (SMM)

It is seen from reports of Kepios that social media users around the globe are 4.65 billion in April 2022 amounting to 58.7 % of the total global population. That is why Social Media Marketing has become the fastest-growing type of digital marketing. SMM is used by businesses, brands, and individuals for optimizing their products or services. 


Steps to be Followed for Successful Social Media Marketing:


  • Research to find your audience


  • Choose a social platform


  • Keep an hour each week to schedule a post


  • Make a content bank


  • Post relevant contents


  • All social channels are to be treated separately


  • Report and reanalyze


Let us know about the different types of Ads that can be run on social channels:


  • Facebook Ads


  • LinkedIn Ads


  • Twitter Ads


  • Instagram Ads


  • Snapchat Ads


digital agency conference room

Email Marketing

Email marketing is used by marketers to establish relationships with their potential and existing customers for generating leads and later for conversions. 


Steps to be followed to run Email Marketing Campaigns:


  • You should know about the parts of Email campaigns


  • You should know ways how to get permission for Email Sign Up


  • You should use the best Email automation tools


  • Try to avoid being scammed and black-listed


  • You should use proper Email marketing content and landing pages


  • You should use Email marketing follow-ups


Email Marketing Components:


  • Newsletter


  • Marketing offers


  • Invitation for events


  • Announcements


Content Marketing

Content marketing is all about managing and implementing various written and visual content such as blog posts, memes, and videos for promoting a brand, business, or product.


Content marketing aims to convert targeted audiences into customers by crafting and sharing valuable free content across digital marketing channels.


Points to be taken into account when making a content marketing plan:


  • Target audiences


  • The solution that you are providing through your content for the problem 


  • The highlight of your content marketing campaign


  • What content marketing formats can be used


  • In which channels to publish your content


  • Knowledge about your content


Few Content Marketing Techniques:


  • Emails


  • Blogs


  • Podcasts


  • Webinars


  • E-books


  • Landing pages


  • Infographics


  • Workbooks


  • Templates


  • Videos


  • Social media



Hope this article will make the readers know about the best digital marketing activities for creating a marketing strategy for their business, brand, product, or services. It might need a lot of hits and trials for a newbie to create a proper digital marketing strategy. If you are someone who is looking for any solution regarding Digital Marketing, you can contact us for the same as we are the best digital marketing agency in Guwahati. We ensure to provide you with the correct guidance and direction.